Trust in Aussie wool campaign launched

A new campaign which aims to bridge the knowledge gap when it comes to the sustainable farming practices that are applied to wool production in Australia has been launched.

The ‘Trust in Australian Wool‘ campaign has been translated into English, Hindi and Mandarin, and is the result of a collaboration between WoolProducers Australia and Animal Health Australia.

To download the handbook, please click here.

The campaign covers the areas of animal health, welfare, biosecurity, traceability, sustainability, clip preparation and quality assurance.

WoolProducers Australia CEO Jo Hall says the campaign has been developed on behalf of all Australian wool growers to better tell the story of the industry.

“This includes sharing the culture of responsibility and care that our animals are raised under, through both industry and regulatory frameworks, and the animal husbandry procedures that we undertake to ensure the best long term animal health and welfare outcomes, that are fit for purpose for our unique production systems,” Ms Hall said.

“Trust in Australian Wool also provides insight into the stringent and world-leading quality assurance systems that our clip is prepared and tested under, to enable our product to be exported to the world.”

Ms Hall said the campaign also provides insight into the stringent and world-leading quality assurance systems that the clip is prepared and tested under, to enable the wool to exported to the world.

“The content of this campaign has been developed by industry partners across the domestic supply chain to explain in a transparent and accountable manner, how our industry operates in order to produce the world’s most sought-after wool.”

WoolProducers Australia CEO Jo Hall.

If you enjoyed this feature on the new Aussie wool campaign, you might like our feature on the new pork campaign and dinner.