Meat & Livestock Australia has launched its annual summer campaign, showing the country uniting over lamb – and laughs – after a year that has seen Aussies more divided than ever.

Building on the ‘Share the Lamb’ brand platform, the integrated Australian Lamb campaign reflects upon 2020 as a pivotal time in history where, for the first time, Australia was physically distanced due to the pandemic.

Meat & Livestock Australia Domestic Market Manager, Graeme Yardy, said the campaign showcases Aussie lamb in a topical yet light-hearted way, reflecting on what was an unprecedented and extremely challenging year for all Australians.

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Michelle Hespe

Michelle Hespe is a publisher, editor and writer with 25 years experience in the media industry in Australia, Asia, Europe and the US. She works across a multitude of publishing platforms in print, online...