Meat & Livestock Australia has launched its annual summer campaign, showing the country uniting over lamb – and laughs – after a year that has seen Aussies more divided than ever.
Building on the ‘Share the Lamb’ brand platform, the integrated Australian Lamb campaign reflects upon 2020 as a pivotal time in history where, for the first time, Australia was physically distanced due to the pandemic.
Meat & Livestock Australia Domestic Market Manager, Graeme Yardy, said the campaign showcases Aussie lamb in a topical yet light-hearted way, reflecting on what was an unprecedented and extremely challenging year for all Australians.
To find out more about Australian Lamb, please visit: www.mla.com.au.
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